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About us

About Us

SuperGroup plc is the owner of Superdry, which is rapidly becoming a global lifestyle brand. Superdry focuses on offering our customers around the world innovative, premium quality and affordable clothing and accessories across menswear, womenswear and specialist ranges. Superdry customers are loyal, varied and truly global, and are defined not by their age but by their attitude.

Superdry was launched in the UK in 2003 following an inspirational trip by our founders to Tokyo, and is famous for designing and producing quality garments inspired by fusing iconic vintage Americana and high-impact Japanese graphic imagery with a British twist. Our products are characterised by quality fabrics with authentic vintage washes, unique detailing, world-leading hand-drawn graphics, and tailored fits with diverse styling. As we continue to develop the breadth and nature of our product ranges, we increasingly appeal to a broader group of customers, aspirational people who want to feel amazing in what they wear and appreciate style, quality and attention to detail.

We operate a fast-growing multi-channel business through a combination of standalone stores, franchised and licensed stores, concessions, ecommerce, wholesale and distributors. We are growing fastest outside of the UK and our international business is going from strength to strength. We now own and operate stores in Austria, Belgium, Denmark, France, Germany, Holland, Ireland, Italy, Spain, Sweden and the USA, with franchised stores in many more countries. We have nearly 600 points of sale in over 45 different countries and are adding to this at a rate of over 50 new locations annually. We have also entered a joint venture with Trendy International Group in China which will launch Superdry stores into the Chinese market.  

Our global headquarters are based in Cheltenham, Gloucestershire, UK and we have satellite offices in Aarhus, Barcelona, Brussels, Hong Kong, Munich and New York, with specialist sourcing offices in Istanbul and New Delhi. Our biggest growth area is online, where we operate ecommerce websites in over 20 different languages and ship to almost every country in the world.

Our ambition for growth is summarised by our strategic plan which will provide opportunities to drive significant increases in revenue. Our plan focuses on three key areas - building a global lifestyle brand; driving awareness of the breadth of the Superdry range; and building a broad cross-channel relationship with customers. It’s supported by the four key pillars of Embed, Enable, Extend and Execute, which define exactly how we will go about achieving our aims. As our product is at the very heart of what Superdry is all about, we are also focusing hard on our four key product attributes - design detail; quality obsession; innovation; and affordability. More about the detail of our strategic plan, together with our latest business and financial results, can be found on our corporate website www.supergroup.co.uk.

We aspire to be a great place to work and strive every day to make every Superdry store and office location a friendly community with a family feel, with fantastic training and development, and roles that are compelling, stretching and interesting. 

Brand Films

Watch our Brand films. 

Manchester Arndale Store
Jackets
Watches range
Watches range
Watches range
Rugby range
Regent Street Build video
Catwalk 10 Years Battersea video
Islington Store Opening video
Drums video
Skate Park video
Premium Lounge video
The Evolution Of Denim video
Derelict Decadence video
On The Waterfront video
Player Title

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Twitter

Superdry on Twitter

That desk-to-disco look, @Aisha_Jade and @PresleyGerber https://t.co/d4EaqbNRiW https://t.co/ix7Nvk0fY3

Superdry on Twitter

Beat the chill in style with the Everest Ella bomber, win-win. @joelmignott https://t.co/GP3G2DjJuY https://t.co/fWVQWPknws

Superdry on Twitter

Twice as nice, double leather makes the perfect party look. @Aisha_Jade https://t.co/egPqdyxmJY https://t.co/EcWg1WQQIN

Facebook

Camo details. https://sdry.co/2kiAYk3

Caught you looking. https://sdry.co/2ks2aNd 📷 roxyhorner

Festival season - please don’t end. https://sdry.co/2PoDdkt 📸 @theflaggram

Pinterest

Lose yourself to discover more 🌎 📷 siniii___

The mountains are calling 🙌 📷 bruhaddad

Practice makes perfect. Style makes heads turn. 📷 miachloe10

YouTube

We take huge pride in our vision and the process to ensure we deliver first class graphics across our products. Graphic Design Manager, Matty Charman, ...

SDMYWAY.

SDMYWAY.

Blog

LIMITED EDITION – GRAPHICS

OUR HISTORY   Back in 2003, we launched the Superdry brand with five graphic t-shirts – each one created with a hand-drawn logo inspired by quintessential Americana and Japanese imagery – graffiti, art, films – past and present. To this day, our graphic t-shirts remain a staple component of every collection. Still drawn by hand, every … Continue reading LIMITED EDITION – GRAPHICS →

The post LIMITED EDITION – GRAPHICS appeared first on Superdry Edition.

LIMITED EDITION – GRAPHICS

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AW19 Snow: Introducing Eddie Wall

Ski season is here and we’ve teamed up with elite athletes to inspire you to hit the slopes. Meet Eddie Wall @eddiewalla former professional snowboarder who was on the influential teams of DC and Forum Snowboarders. In his career he featured in over 20 snowboarding films and stood on over 30 contest podiums including the US … Continue reading AW19 Snow: Introducing Eddie Wall →

The post AW19 Snow: Introducing Eddie Wall appeared first on Superdry Edition.

AW19 Snow: Introducing Eddie Wall

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AW19 Snow: Introducing Rowan Cheshire

Ski season is here and we’ve teamed up with elite athletes to inspire you to hit the slopes.

The post AW19 Snow: Introducing Rowan Cheshire appeared first on Superdry Edition.

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