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Working as a
Store Manager



  • Store Managers:
  • Introduction
  • Life at Superdry
  • What is it really like?
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Working as a Store Manager

Superdry is a well known retailer. Around two thirds of our turnover comes from our stores, and much of the reason why our brand is so well known and highly visible is because of our presence on the high street. Our stores are an incredibly important part of our business and the engine room of our success. Our Store Managers therefore play a critically important role in ensuring that we continue to be a profitable and successful business.

The role of a Store Manager ultimately comes down to making sure that our sales goals are delivered, that we are selling enough products to happy customers. This is achieved in a variety of ways – by managing our people really effectively and ensuring that we have a motivated, engaged, well trained, well supported team who are properly equipped to deliver amazing customer service; by understanding and interpreting sales data effectively and putting in place the right initiatives to boost sales; by ensuring that all company plans are implemented flawlessly; and by ensuring that the store always looks visually stunning, enticing and inspiring for our customers.

Store Managers need to be fantastic with people, able to motivate, inspire, lead, coach and listen to our people. We have to be able to recognize the right qualities, characteristics and attitude in people so we make the best hiring decisions. We need to understand how to get the very best out of a team full of diverse personalities, understand how customers think, what they want to see in the store and how they will respond to the kind of service we give them.

The Store Manager role is really rewarding and satisfying. It’s high pressured as we’re responsible for ensuring targets are achieved, and there are always challenges involved with managing a diverse group of people, all with their own working styles, issues and needs. There’s plenty of evening and weekend work involved, and as the most senior member of the team you are often the one who has to solve problems, and deal with the more challenging customers. This is a really enjoyable role, and the career opportunities and benefits are excellent too.

We occasionally advertise roles for Business Managers. This position only exists in our very largest stores and is a Store Manager equivalent level role, running a section of a very large store equivalent in size to a normal standalone store. Business Manager roles will be advertised on the Store Manager jobs page of our website.

Life as a Store Manager

Life as a Store Manager

What is it really like to work at Superdry?

What is it really like to work for Superdry as a Store Manager - video

Featured Store Manager jobs

  • Store Manager Full Time - Superdry Miami, FL - Closes: 01.31.21
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Where could a career
at Superdry take you?

Operations Manager

Assistant Store Managers ready to step up are also able to apply for Operations Manager or Business Manager roles. These positions only exist within our largest stores, and give us the extra layer of management we need to run them effectively. They are a great stepping stone for people who are ready for progression and want large store experience before moving on to run their own store.

Store Manager - Larger store

Store Managers who have achieved success running one of our smaller stores will be able to progress their career by taking on a larger store. Although the role is essentially the same in all sizes of store, the size and scale of a bigger store presents new challenges and opportunities that deliver real development and progression. 

Senior Store Manager

An alternative career path for successful Store Managers is a Senior Store Manager role. This involves providing support to an Area Manager by offering management expertise to several other smaller stores in a mini cluster management role. This position is a good bridge between store management and area management, helping you to learn the skills you need in the more senior role.

District Manager

For Store Managers who have shown themselves to be high achievers, the ultimate aim is often an District Manager role, covering a territory and running a group of stores. Several of our current District Managers have followed this career path through the business with great success.

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Take a look around our stores

The recruitment process
in a few easy steps

We use lots of different ways to assess candidates who apply for roles with us. Everyone’s journey through the recruitment process begins with an online application, but from there we will use a combination of different methods to decide on the perfect candidate for each role. We’ve outlined the key steps below, though we don’t use all of these steps for every vacancy. Which of these selection methods we use varies from role to role. 

  • Step 1Step 1
  • Step 2Step 2
  • Step 3Step 3
  • Step 4Step 4
  • Step 5Step 5
  • Step 6Step 6

Step 1

Online application

All our hires start with an online application. It’s a straightforward process, just click any of the apply links, create your account and follow the instructions. 

Step 2

Application Review

We review all application forms and CVs carefully against the role criteria we set out in the job description, and pick the most suitable people for each role to take forward.

Step 3

Telephone Interview

We usually start our corporate recruitment with a short telephone interview, to understand more about your career history, achievements, capabilities and cultural fit. 

Step 4

Team Tryout 

We often use this for our Sales Assistant recruitment in stores. It is a group session involving interactive and creative exercises and a short sharp interview. 

Step 5

Face-to-Face Interview

We invite people in to meet the recruiting manager for all corporate and store management roles. It’s a great way to really get to know you and evaluate your experience and suitability.

Step 6

Testing

Sometimes we use testing to understand technical competencies, management skills, numerical ability etc. This isn’t for every role, only where we need a skill that it’s hard to show at interview.

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BE ICONIC | NEW SEASON

Be Iconic | SS20
New Season

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BE ICONIC | NEW SEASON

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