Working as a
Store Manager

Working as a Store Manager

Superdry is a well known retailer. Around two thirds of our turnover comes from our stores, and much of the reason why our brand is so well known and highly visible is because of our presence on the high street. Our stores are an incredibly important part of our business and the engine room of our success. Our Store Managers therefore play a critically important role in ensuring that we continue to be a profitable and successful business.

The role of a Store Manager ultimately comes down to making sure that our sales goals are delivered, that we are selling enough products to happy customers. This is achieved in a variety of ways – by managing our people really effectively and ensuring that we have a motivated, engaged, well trained, well supported team who are properly equipped to deliver amazing customer service; by understanding and interpreting sales data effectively and putting in place the right initiatives to boost sales; by ensuring that all company plans are implemented flawlessly; and by ensuring that the store always looks visually stunning, enticing and inspiring for our customers.

Store Managers need to be fantastic with people, able to motivate, inspire, lead, coach and listen to our people. We have to be able to recognize the right qualities, characteristics and attitude in people so we make the best hiring decisions. We need to understand how to get the very best out of a team full of diverse personalities, understand how customers think, what they want to see in the store and how they will respond to the kind of service we give them.

The Store Manager role is really rewarding and satisfying. It’s high pressured as we’re responsible for ensuring targets are achieved, and there are always challenges involved with managing a diverse group of people, all with their own working styles, issues and needs. There’s plenty of evening and weekend work involved, and as the most senior member of the team you are often the one who has to solve problems, and deal with the more challenging customers. This is a really enjoyable role, and the career opportunities and benefits are excellent too.

We occasionally advertise roles for Business Managers. This position only exists in our very largest stores and is a Store Manager equivalent level role, running a section of a very large store equivalent in size to a normal standalone store. Business Manager roles will be advertised on the Store Manager jobs page of our website.