Our goals continue to focus on producing the most sustainable product, whilst protecting our planet and supporting our people in all that we do. We will do the right thing and leave a positive environmental legacy.
Accelerating our goals means that our commitments align with the United Nations Sustainable Development Goals (SDGs) deadline for 2030 and builds our accountability as global citizens to deliver against more challenging targets. Our sustainability goals are future facing and complement our continual core ethical and environmental programmes that ensure we meet our everyday responsibilities in our own business operations and our supply chain.
Cotton remains the single largest raw material we use, representing 53% of the total volume of raw materials we buy annually. By 2025, 100% of Superdry cotton will be organic cotton. In 2020, we reached 19% by converting all Underwear, Socks, Orange Label T Shirts, Polos and Sleepwear to organic.
Beyond the look, there’s an ethos.
At Superdry we are on a journey of sustainability and environmental care.
From AW20 we launched an innovative range of Vegan trainers. This collection represents style with a conscience and is registered with The Vegan Society.
Starting with our Padded Jackets in 2020, by 2025, all poly-padding in Superdry Outerwear will be made from recycled bottles. This saves 40% of energy during production and diverts up to 30 million plastic bottles from the oceans and landfill per year.
We work with our suppliers, workers, local and international organisations with collective aim to respect and promote human rights in line our Code of Practice, and to contribute to the United Nations Sustainable Development Goals.
Respect. Dignity. Equality.
We work closely with our factories to ensure our products are made in fair and safe conditions.
Between 2018 and 2020, we established our first Respect Programme in six factories across India.
Over the past 2 years, in partnership with Change Alliance, over 6,000 workers have collaborated to build a culture of Respect in their factories, participating in regular workshops to raise awareness of their rights and responsibilities.
In 2020, we created a community of Sustainability Warriors - a group of like-minded Superdry people who share a passion for sustainability. This year, we’ll be engaging this community through a series of initiatives, with the aim of supporting positive environmental transformation across our brand.
Game-changing, fearlessly creative. Style obsessed, quality-driven. Sustainable and ethical and constantly striving for better. Our brand is everything to us.Find out more
We know where we’re going - and how we’ll get there. Our culture, values and behaviours inform everything we do, everything you can expect from us, everything we expect from you.Find out more
We love curiosity. We like being asked questions. Here we’ve answered some of the ones we get asked most often.Find out more