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Financials
& Future Vision

Superdry have gone from strength to strength in recent years, and our 2015 annual report is testament to how well we are doing as a business. Here are some highlights:

  • Turnover £486.6 million, up 12.9% on the previous year. Turnover has gone up every year for the last five years, and has risen 349% from our 2010 turnover of £139.4 million.
  • Retail sales were up 17.% for the year, with like-for-like sales up 4.8%. Wholesale sales also grew again, by 4% to £152.5m. Ecommerce sales rose by an incredible 40% over this financial year.
  • Underlying profit before tax for the year was £63.2 million, up 2% on the previous year.
  • Over 50% of sales now come from outside the UK & Ireland.

Following the appointment of Euan Sutherland, our former CEO in October 2014, we have developed and launched a new long-term strategic plan focusing on three key areas - to build a global lifestyle brand; to drive awareness of the breadth of the Superdry range; and to build a broad cross-channel relationship with customers. As our product is at the very heart of what Superdry is all about, we are also focusing hard on our four key product attributes - design detail; quality obsession; innovation; and affordability.

In March 2015, SuperGroup announced the acquisition of our North American business from a former licensee, which immediately gave us an estate of 15 stores and around 250 employees, with revenues of nearly $36m. We have a structured plan in place to drive a substantial expansion plan across the US, Canada and Mexico by 2020. In July 2015 we announced the creation of a joint venture business in China, in partnership with the established Chinese retailer Trendy International, giving us a solid platform for a major entry into the Chinese market.

In another exciting development, Golden Globe winning actor Idris Elba is collaborating with Superdry to design and produce a premium line of clothing which will be sold globally in stores and online, as well as through Wholesale partnerships from Autumn/Winter 2015. This new collaboration is part of our strategy to create a global lifestyle brand, building on the iconic heritage of Superdry to broaden and strengthen customer appeal.

During the next twelve months, we will open over 100,000 square feet of new retail space within owned stores, with an emphasis on European store openings, particularly in Germany but also in Italy, France, Sweden, Denmark and the Netherlands. We also plan to grow our franchised store estate by around  200 stores globally during the next five years.

We will continue to invest heavily in our infrastructure to support our ever-growing business, and will continue to increase sales and market share by constantly innovating and producing fresh, inspiring and aspirational new products and designs.

Join the conversation

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Twitter

Superdry on Twitter

That desk-to-disco look, @Aisha_Jade and @PresleyGerber https://t.co/d4EaqbNRiW https://t.co/ix7Nvk0fY3

Superdry on Twitter

Beat the chill in style with the Everest Ella bomber, win-win. @joelmignott https://t.co/GP3G2DjJuY https://t.co/fWVQWPknws

Superdry on Twitter

Twice as nice, double leather makes the perfect party look. @Aisha_Jade https://t.co/egPqdyxmJY https://t.co/EcWg1WQQIN

Facebook

Camo details. https://sdry.co/2kiAYk3

Caught you looking. https://sdry.co/2ks2aNd 📷 roxyhorner

Festival season - please don’t end. https://sdry.co/2PoDdkt 📸 @theflaggram

Pinterest

Lose yourself to discover more 🌎 📷 siniii___

The mountains are calling 🙌 📷 bruhaddad

Practice makes perfect. Style makes heads turn. 📷 miachloe10

YouTube

We take huge pride in our vision and the process to ensure we deliver first class graphics across our products. Graphic Design Manager, Matty Charman, ...

SDMYWAY.

SDMYWAY.

Blog

LIMITED EDITION – GRAPHICS

OUR HISTORY   Back in 2003, we launched the Superdry brand with five graphic t-shirts – each one created with a hand-drawn logo inspired by quintessential Americana and Japanese imagery – graffiti, art, films – past and present. To this day, our graphic t-shirts remain a staple component of every collection. Still drawn by hand, every … Continue reading LIMITED EDITION – GRAPHICS →

The post LIMITED EDITION – GRAPHICS appeared first on Superdry Edition.

LIMITED EDITION – GRAPHICS

Read more

AW19 Snow: Introducing Eddie Wall

Ski season is here and we’ve teamed up with elite athletes to inspire you to hit the slopes. Meet Eddie Wall @eddiewalla former professional snowboarder who was on the influential teams of DC and Forum Snowboarders. In his career he featured in over 20 snowboarding films and stood on over 30 contest podiums including the US … Continue reading AW19 Snow: Introducing Eddie Wall →

The post AW19 Snow: Introducing Eddie Wall appeared first on Superdry Edition.

AW19 Snow: Introducing Eddie Wall

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AW19 Snow: Introducing Rowan Cheshire

Ski season is here and we’ve teamed up with elite athletes to inspire you to hit the slopes.

The post AW19 Snow: Introducing Rowan Cheshire appeared first on Superdry Edition.

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